Building upon the foundational work of Northwest Florida FORWARD (released in February 2017), the vision for FGNW: United Forward will focus on marketable data collection and actionable strategies for FGNW in its target industry sectors.
The first valuable asset of the original Northwest Florida FORWARD strategy was the Technical Report. Produced by the University of West Florida's Haas Center, it compiled and analyzed data from various sources to comprehensively assess the region’s economic landscape. Building on past successes, Northwest Florida FORWARD – The Next Generation will provide a refined roadmap specifically tailored for FGNW and its economic development organization (EDO) partners.
Building off the success of smaller-scale marketing and promotional plans, FGNW will translate data-driven insights from Northwest Florida FORWARD – The Next Generation into tangible, real-world activities that drive significant engagement and measurable results. This dynamic and proactive approach represents the most comprehensive and robust market activation strategy dedicated to economic development in Northwest Florida’s history. Ultimately, greater brand awareness from the market activation will generate business leads and opportunities for the region.
