Business Vitality

Strengthen the region’s economy through targeted recruitment of new businesses and supporting existing business expansions.

Business Vitality Strategies

  • Ensure the growth of the region’s key industry clusters.
  • Market and promote Northwest Florida as a destination for new investment and employment.
  • Increase shared Business Retention and Expansion (BRE) activities throughout the region.
  • Expand and leverage tourism to support industry attraction.
  • Support the growth of microenterprises and small businesses in the region, particularly in rural areas and minority communities.
  • Streamline government processes across the region to help business start-ups, expansions, and relocations get up and running quickly.
  • Market Northwest Florida as an investment location to full- or part-time residents who own a business outside of the region.


Council Chairs

Roy Baker

Opportunity Florida
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Scarlett Phaneuf

PowerSouth Energy Cooperative
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Focus Areas


Business Vitality


Entrepreneurship and Innovation

Quality of Place